Video Search Engine Optimization (VSEO) seeks to improve search engine ranking of your rich media. Good rankings come from a combination of keyword tactics, social interactivity, and the production quality. Optimization requires thoroughness and creativity, as all the standard channels must have sharp content, but giving it a dynamic presence on the web is what keeps it generating traffic.
Powerful VSEO wording and placement along with viewer attention and response allows videos to rank higher up on the search engines. Businesses are finally understanding the need for giving their audience more interactivity and video visibility by providing content rich videos about their products through the engines of YouTube and Google. This is why you see more and more videos ranking on the first page for keywords you are targeting for. Google places high quality videos just as important as a website that may also contain the same data.
Utilizing VSEO and Viral Video Marketing in a single campaign can generate a lot of potential revenue and will build a companies presence in the Google rankings by adding additional links in the search engines aside from a single website’s ranking.
Similar to SEO, VSEO requires a longer time commitment to properly get indexed in the search engines, however the length of time and the keywords used, can properly rank above many websites. We typically advise our clients to allocate VSEO in their marketing budget along with a production fee for a quirky viral video based on their niche.
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